Silver Cross


Beginings are important

Our story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram.


Our dedication to quality and British craftsmanship has stood the test of time and we continue to meet the needs of modern parents by designing stylish, practical and beautiful products. Today, Silver Cross is a global brand, loved by millions of parents and babies worldwide.

Our craft is our commitment

Our latest collection is stylish, innovative, contemporary and developed on strong values. We are committed to excellence, always striving to achieve the distinctive quality that defines Silver Cross. We pay meticulous attention to even the smallest of details, with an unwavering commitment to high-quality craftsmanship.

Sign up to our newsletter

Get the latest news, product launches & special offers from Silver Cross

Sign up